Confidex and SMARTRAC announce business co-operation

Confidex Ltd. and SMARTRAC N.V. have announced a distribution agreement in the United States.

TAMPERE (Finland), Amsterdam (The Netherlands), Rockville (MD, USA) - The agreement enables SMARTRAC and its US affiliate Neology to distribute Confidex’s hard tag and specialty label products exclusively in the United States. In return, Confidex benefits from SMARTRAC’s strong sales and service network comprising its internal and external resources.

Confidex and SMARTRAC expect that this co-operation will expedite further adoption of UHF RFID tagging especially in industrial and asset management applications. In addition, customers of both companies will benefit from this arrangement by having access to a complete and diversified RFID tag and specialty label portfolio supported by unique service capabilities.

“We are excited to announce our agreement with SMARTRAC. By combining our knowhow in industrial RFID tag and specialty label technologies with SMARTRAC’s well-established distribution channels and sales expertise, we can improve our overall offering to our customers and together address an increasing number of industries in the US. This partnership opens the door for new business opportunities and helps us expand footprint in North America”, stated Timo Lindström, CEO of Confidex Ltd.

Clemens Joos, CEO of SMARTRAC, noted, “We are delighted about this co-operation, as it enables the expansion of our own UHF tag portfolio with field proven high class products from Confidex. The new broader portfolio will better meet the upcoming demands of the markets. Confidex is a high profile RFID manufacturer with strong background in UHF and contactless ticketing. We have been able to identify valuable opportunities to pursue together and look forward to expanding the collaboration to further regions in the future.”

SMARTRAC is the leading developer, manufacturer and supplier of RFID and NFC transponders, tags and inlays. The company produces both ready-made and customized solutions used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more. SMARTRAC has its registered headquarters in Amsterdam, The Netherlands. The company maintains a global research and development, production and sales network. For more information, visit

Media contact:
Karin Fabri
Head of Corporate Communications and Marketing
Phone: +31 203 050 150

About Confidex
Confidex is the world’s leading supplier of high-performing contactless smart tickets, industrial RFID tags and specialty labels. Confidex develops RFID solutions and applications for ticketing, transportation, manufacturing and logistics with the aim to make supply chains, transactions and authentication of goods or people more efficient and secure. With its global network of industry leading technology partners, Confidex serves customers representing a broad range of industries in Europe, Americas, Middle-East and Asia.

Media contact:
Sini Tiainen
Marketing Communications Manager
Confidex Ltd